CLIENT:
Miko

ROLE:
Art Direction / Freelance Designer

TEAM:
Studio Mega—Hallie Walker, Samantha Hanlin, Belinda Li, David Jacobson, Josh Beyer

DPM Projects / Callie Bondad
We Are the Rhoads

See full case study.
 

Miko is a STEM robot toy with a big personality. The Miko team was preparing for its first US launch and wanted to design a refreshed visual system and campaign. The promise of Miko is to build lasting companionship as kids grow and experience life while standing out as both a character (for kids) and an educational tool (for parents).
 

I designed, wrote, cast, and directed alongside various collaborators. Aside from developing a visual identity and messaging framework, a house was rented for a few days to film and photograph scenarios of kids and parents interacting with Miko to showcase the emotional and functional benefits of the product.